Hi! I’m Rita.
I'm a Brooklyn-based designer-director with 10+ years of experience shaping visual identities, scaling design systems, and building high-performing, cross-functional teams at companies like Airbnb, Dropbox, and Slack.
I'm a systems thinker with the heart of an artist, passionate about working at the intersection of strategy, craft, and climate-conscious creativity. My work focuses on bridging brand and product design, leading teams through complex projects, and driving meaningful organizational change.
Most recently, I've been leveraging my expertise to establish new disciplines within design organizations—breaking down silos, equipping creatives with vision and strategy, and upholding the highest standards of quality.
Beyond work, I'm a yogini, gardener, and amateur herbalist.
I'm a systems thinker with the heart of an artist, passionate about working at the intersection of strategy, craft, and climate-conscious creativity. My work focuses on bridging brand and product design, leading teams through complex projects, and driving meaningful organizational change.
Most recently, I've been leveraging my expertise to establish new disciplines within design organizations—breaking down silos, equipping creatives with vision and strategy, and upholding the highest standards of quality.
Beyond work, I'm a yogini, gardener, and amateur herbalist.